About the reviewer: Frumi Rachel Barr, MBA, PhD

Frumi has a driving need to inspire CEOs to take action and maintain their momentum

Many CEO’s find themselves asking “What now?” to sensitive situations that only an experienced former CEO can understand. Frumi is the advisor to call to work with you and your executive team as a confidante and team builder. She has an uncanny knack of getting to the heart of your corporate climate and maximizing your team’s performance, profitability and sustainability.

Frumi has served with the honorable title of Past President of the Professional Coaching and Mentors Association. She is currently the Mentorship Director for the Orange County Chapter of The International Coaching Federation. Frumi is the author of Confessions of a Resilient Entrepreneur and A CEO’s Secret Weapon – How to Accelerate Success.

Her new book “A CEO’s Secret Weapon” has received the 2012 ExecRank Distinction Award.

Books and Authors displaying originality and offering practical value for executives were heavily favored in ExecRanks’ selections. Their advisory committee composed of industry analysts and leading executives review new business titles as they are released and make their selection of award winners based on strict criteria designed to reflect executive value. Books displaying originality and offering practical value for executives were heavily favored in their selections.

Dr. Frumi has a passion for inspiring leaders to look to the future, take decisive action and maintain momentum to build profitable and sustainable companies. In a customized immersion format Frumi accelerates the creation of strategic initiatives and an action plan to implement them. She is the Trusted Advisor to call for facilitation needs. She serves as personal confidante and coach to a number of high-profile CEOs. Dr. Barr is in the management trenches every working day.

Dr. Frumi is inspired by two colleagues – Simon Sinek, author of Start With Why and John Strelecky author of The Why Café. She can guide you to align your company’s “Why” with that of your company leaders and employees so that everyone understands the clarity of WHY you do what you do, the discipline of HOW you do what you do and the consistency of WHAT you do.

The Frumi Group has synthesized the best of the best practices and created the Why Immersion—an experience designed and customized for YOUR company. Inspired by authors Simon Sinek (Start With Why), John Strelecky (The Why Café) and Oren Harrari (Break from The Pack), Frumi adds her unique evolutionary touch to make a huge difference to your future.

Mission and vision statements are good things to have. But to break from the pack, a company would be wise to strive for something bigger than a mission and deeper than a vision. Consider going a step up, to a higher cause. A higher cause defines a noble and honorable purpose. A higher cause aims to leave a positive mark. It aims to change an entire market; in fact, it aims to change the world for the better. It’s about somehow bettering the lot of human beings.

Dr. Frumi is the author of A CEO’s Secret Weapon: How to Accelerate Success available on Amazon in both Kindle and paperback formats.

To schedule a free Break From the Pack to Action and Success consultation email ceoconfidante@frumi.com

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