Business Book Summaries

The Attractor Factor

the-attractor-factor

Author: Joe Vitale
Publisher: John Wiley & Sons
Copyright year: 2005
ISBN: 0-471-70604-3

Author’s Bio: Joe Vitale is President of Hypnotic marketing, Inc., a marketing consulting firm. He has been called “the Buddha of the Internet” for his combination of spirituality and marketing acumen. His past books include There’s a Customer Born Every Minute and the AMA Complete Guide to Small Business Advertising.

Author’s big thought: In the Attractor Factor Joe Vitale reveals that success of any kind doesn’t depend on what you’re doing but on what you’re being! The book leads you through five simple steps that will make all of your dreams come true. You’ll learn how to dare something worthy and how to seek and uncover the missing secret to your own personal happiness. And you’ll learn how to look at your life’s goals, and those of others in anew, positive and energizing way.

 

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Reading Time: 15-20 min | 14 Pages

The Science of Getting Rich

the-science-of-getting-rich

Author: Wallace Wattles
Copyright year: 1910

Author’s Bio: Wallace Delois Wattles (1860–1911) was an American author. A new Thought writer, he remains personally somewhat obscure, but his writing has been widely quoted and remains in print in the New Thought and self-help movements.

Author’s big thought: “The ownership of money and property comes as a result of doing things in a certain way. Those who do things in this certain way, whether on purpose or accidentally, get rich. Those who do not do things in this certain way, no matter how hard they work or how able they are, remain poor.”

“It is a natural law that like causes always produce like effects. Therefore, any man or woman who learns to do things in this certain way will infallibly get rich.”


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Reading Time: 60 min | 44 Pages

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Book Yourself Solid

The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

book-yourself-solid

Author: Michael Port
Publisher: John Wiley & Sons
Copyright year: 2006
ISBN: 978-0-470-28190-1

Author’s Bio: Michael Port is also author of Beyond Booked Solid. He’s been called a “marketing guru” by the Wall Street Journal and is a renowned public speaker. A slightly irreverent, sometimes funny, knowledgeable, compassionate, and passionate performer, Michael hits his mark every time and leaves his audiences, readers, and clients a little smarter, much more alive and thinking a heck of a lot bigger about who they are and what they offer the world.

Author’s big thought: Ninety-three percent of clients who have used the Book Yourself Solid system have increased the number of clients they serve by over 34 percent and increased their revenue by over 42 percent within the first year. There is no question that the Book Yourself Solid system can change our business and your life.

The author will show you the way to a profitable, meaningful, and absolutely booked-solid business, overflowing with as many clients as your heart desires, clients who energize and inspire you, clients with whom you do your best work, clients who will pay you handsomely.


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Reading Time: 60 min | 48 Pages

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The 4 Hour Work Week

Escape 9-5, Live Anywhere, and Join the New Rich

4-hour-work-week

Author: Tim Ferriss
Publisher: Crown Publishing Group
Copyright year: 2007
ISBN: 978-0-307-35313-9

Author’s Bio: Tim Ferriss is a serial entrepreneur and ultra-vagabond. He speaks six languages, runs a multinational firm from wireless locations worldwide, and has been a world record holder in tango, a national champion in Chinese kickboxing, and an actor on a hit television series in Hong Kong. He is twenty-nine years old.

Author’s big thought: The book by Tim Ferriss is about how to radically change your lifestyle or go from ‘living to work’ to working (as little, but effectively as possible) and making life as big as possible. Forget the old concept of retirement and the rest of the deferred-life plan, There is no need to wait and every reason not to.


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Duration: 00:31:14 (MP3)


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Reading Time: 20 min | 15 Pages

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Influence

The Psychology of Persuasion

influenceAuthor: Robert B. Cialdini
Publisher: Allyn & Bacon
Copyright year: 2001
ISBN: 0-321-01147-3

Author’s Bio: Dr. Robert Cialdini is Regents’ Professor of Psychology at Arizona State University and also consults widely in the subject of influence. He attributes his long-standing interest in the intricacies of social influence to the fact that he was raised in an entirely Italian family, in a predominantly Polish neighborhood, in a historically German city (Milwaukee) in an otherwise rural state.

Author’s big thought: Have you ever found yourself saying “yes” to a telemarketer or to a child selling chocolate bars and then wonder why you have just agreed to subscribe to a magazine that you really aren’t interested in or buy a candy bar you really don’t want? In this book, not only will you find out what techniques were used to get you to say yes, but you will also learn some worthwhile ways to defend yourself from future requests.


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Reading Time: 15 min | 11 Pages

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Business Book Summaries